How the Business Intelligence capabilities of CRM solve business problems
If your CRM solution is to deliver value to your organisation, it must be designed to so do from the outset. It is essential to avoid a cobbled together information architecture so that both data entry and reporting, or end user and managerial needs are met.
In this video Gill Walker explains what Business Intelligence is, and what you need to consider when designing your CRM to ensure that your Business Intelligence reporting needs are met.
Using the analogy of crossing the road, Gill shows you why you need to use the data directly from your CRM without recreating it on the way if you want to know that you are really getting the best information on which to base your decisions.