Going beneath the waterline of successful CRM

In this video Gill Walker takes you beneath the waterline and shows you what it takes to deliver a successful CRM Solution - and it is not choosing the best technology. She shows you what is usually only seen by people who have delivered successful CRM Solutions more than once!

Successful CRM solutions have a lot of components, a lot of moving parts. There is far more that is not visible than is visible.

As this video demonstrates, the 'right' technology is less important in my opinion, than many other factors and yet far more effort goes into selecting the technology, sometimes too driven by licence costs, than the other aspects which have more impact.

There are several key components - education and scoping are recurring themes. Not surprisingly, these are the pieces that are often either omitted or done badly - so we should not be surprised that the results are often lacklustre, as the foundations were unimaginative - at best.