🎁 CRM: The Gift That Keeps on Giving 🎁
🎁 (For Better or Worse!) 🎁
Successful CRM can be your secret weapon for exceptional customer engagement, streamlined operations, and excellent data-driven decisions. For example:
✨ Personalized marketing – Know your customers' preferences and past purchases to deliver marketing messaging that really resonates.
⏩ Faster sales cycles – Automate repetitive tasks and keep your team focused where their skills lie – the valuable work of closing sales - profitably.
💡 Quick query resolution – With centralised, and easily accessible information, your support team can work smarter, not harder and so keep your clients happier.
But… what happens when CRM isn’t done successfully?
🚨 It becomes the gift that keeps on giving headaches - or worse. Projects overrun budgets, users get frustrated, and the shiny promises of the CRM fall flat.
The culprit? Poor solution design caused by a lack of understanding at the planning stage. This leads to:
❌ Repetitive manual data entry;
❌ Hard-to-navigate systems;
❌ Inaccurate or incomplete information.
Sound familiar? If you’ve experienced (or fear) CRM struggles, you’re not alone. That’s why I wrote “The Gift That Keeps on Giving – The Cost of Poor Solution Design in CRM Projects.”
📩 Want to read it? go to https://opsis.com.au/resources/blog/the-gift-that-keeps-on-giving-cost-poor-solution-design
Let’s make CRM work for you, not against you. 🌟